Australian Vitamin Use Is Growing

A recent Roy Morgan report sates morethan 42% of Australians have bought vitamins in the last six months, with the proportion surging from 36% in 2010.

The study surveyed about 20,000 Australians and New Zealanders about their vitamin use, with the figures a contrast to sales of herbal products or natural medicines, which have declined 10% over the last four years.

Interestingly, the report also found that Australians are far more likely to buy vitamins from a pharmacy than people across the Tasman, with New Zealanders preferring to shop for vitamins at the supermarket.

For the year to date 48% of Australian vitamin buyers made their purchase at a chemist - more than double the rate in NZ.

Roy Morgan research General Manager Pip Elliott said this showed that NZ offers "genuine growth opportunities for marketers of these products who understand that Kiwi buyers differ from their Australian counterparts".

The study also found that the "vast majority of people who buy vitamins" (80% in Australia and 82% in New Zealand) say they’re "feeling well and in good health.

Source: phramcydaily.com.au, Monday 19 May 2014