News

'Ask your pharmacist' campaign impact

Infrequent pharmacy users were more likely to consider using a pharmacy for advice for a non-emergency illness or condition after seeing a commercial for the Pharmacy Guild‘s ‘Discover More: Ask your pharmacist’, research has shown.

Conducted by Jigsaw Research with a representative sample of 621 women aged 25 to 44, the online survey from October to December found 75% who used a pharmacy between two and six times a year were likely to consider using a pharmacy for advice on a non-emergency illness post research, compared with 63% pre research.

Recognition of the gold cross logo also increased from 44% to 54% over the commercial’s airing period, the Guild said.

Source: Pharmacydaily.com.au, Friday 23 Janury 2015