Chemmart Catalogues Honoured

Congratulations to Chemmart who took out the General Pharmacy category for its Peel & Save Winter Guide at the recent 2015 Australian Catalogue Awards  The prestigious accolade recognised Chemmart’s innovation, with the brand’s catalogues incorporating a wide range of features such as scented pages, flip outs and tabs, varying sizes and even sealed sections!

“Catalogues are extremely important to our marketing strategy and play a huge role in driving customers in-store,” said Chemmart marketing manager Darren Gunton. “To be recognised for our efforts is extremely satisfying,” he said.  Chemmart currently produces 20 catalogues every year, and the company strives to “make each one better than the last, pushing the boundaries and creating something new and different that engages
consumers,” Gunton added. 

The award-winning Peel & Save promotion targeted both in-store and online sales, requiring shoppers to go online to reveal a 15%, 25% or 50% discount which they could then apply to their purchase.  Gunton said Chemmart’s marketing materials are designed to encourage Australians to look after themselves better.  “At Chemmart we believe in the pharmacist being front and centre offering professional advice and complete solutions - an ethos which naturally extends to our marketing strategy,” he said.  Chemmart was also a finalist in the Catalogue Retailer of the Year category of the awards which took place last Fri at the Crown Palladium in Melbourne.

      Above: Chemmart's Mary Di Carlo, Nicole Gauci, Darren Gunton Ahlea Lancaster and Samantha Mitzi

Source: pharmacydaily.com.au, Wednesday 26 August 2015