Pfizer, GSK and Apotex win Diamond Awards

Congratulations to our suppliers who took out awards at the ASMI Dimond Awards held at the Le Montage in Sydney recently.  The awards run by Australian Self Medication Industry (ASMI) recognises excellence in sales and marketing.

Three categories of awards recognised exceptional service to the industry, marketing campaigns (including an all-new award for switch) and sales service, with this category split in two based on pharmacy sales size of more than and less than $100 million.

Pfizer’s switch campaign for Nexium, placing PPIs as a new category for pharmacy front shop, beat out Nasonex and Nuromol for the Best Switch Award.

The Sales Award for pharmacy sales more than $100 million was won by GSK, while Ego won in the category for less than $100 million.

Australian generic medicines company Apotex expressed their delight at coming in as runners up for the use of medicine to Ego in this latter award, given that this was their first year with their OTC brand ApoHealth which was launched in 2015.

Source: Pharmacydaily.com.au, Tuesday 1 November 2016