The TGA has released new guidelines to help pharmacy assistants during the codeine upschedule transition
It has highlighted the fact that because of legal restrictions around advertising Pharmacist Only Medicines or Prescription Only medicines to the general public, there are certain types of communication on the subject that pharmacy assistants should avoid.
“There can be a fine line between the presentation of educational material and advertising, especially if the content and presentation of information intended for educational material is not impartial,” says the TGA.
Pharmacy assistants can discuss:
But don’t:
Superlatives, such as “this is great” should not be used to describe product performance.
Source: ajp.com.au/news/codeine-dos-donts/?utm_source=AJP+Daily&utm_campaign=432116954b-EMAIL_CAMPAIGN_2017_11_21&utm_medium=email&utm_term=0_cce9c58212-432116954b-109985429, viewed 22 November 2017